Sunday, 11 January 2015

China Air Purifier Industry Report, 2013-2016: Market Analysis, Size, Share, Growth, Trends And Forecast Research Report

China Air Purifier Industry Report, 2013-2016: Market Analysis, Size, Share, Growth, Trends And Forecast Research Report

China Air Purifier Industry Report, 2013-2016 of Sino Market Insight forecasts that Chinas output of air purifier will reach 17.8 million units in 2016, with an increase of about 16% in 2013-2016.

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In 2010-2013, household appliance companies at home and abroad have entered the Chinese air purifier market successively, accompanied by a substantial growth in sales volume. Daikin that cracked the Chinese market in 2010 witnessed a year-on-year increase of 2.6 times in air purifier products in January 2013; Sharp that entered China in 2011 saw a year-on-year rise of 2 times in the sales volume of air purifier in January 2013; as of February, 2013, Vatti that tapped into the field of household air purifier in early 2012 reached cumulative sales volume of over 20,000 units.

In the context of hot market sales, many companies have enhanced their production capacity one by one, Panasonic since January 2013, for example, has raised the operating rate of its air purifier factory in China to 150% of the same period last year; Sharps factory in Shanghai is under expansion; Honeywell will also increase investment in the research and development of air and water purification. At the same time, the export-oriented Chinese enterprises have also begun to accelerate the layout of domestic market.

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Consumer goods include every day consumption items and thus have a consistent growth curve. Taking a look at the overall consumer goods market, the industry has witnessed serious progress in the developing markets of Asia-Pacific and Latin America. These newly formed markets are thus been responsible for turning around the stagnation in the consumer goods industry. Moreover, the regions are also expected to be the growth drivers for these segments over the next few years.

Today, the consumer goods industry includes a huge list of products comprising perishable, non-perishable, food and non-food categories. Each of these products has their own requirements within the consumers and can also be differentiated as slow moving consumer goods and fast moving consumer goods. Thus, almost all of the consumer goods have a huge consumer demand and analyzing the market becomes a necessity.

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